All You Need to Know About Attracting Strangers with Inbound
08 May 2019

All You Need to Know About Attracting Strangers with Inbound

In part two of our blog series on inbound marketing, we’ll help you get started with attracting people. We’ll break down the process step by step, and look at ...
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18 Jun 2014

Book Cover Design and Editing: How to create a good-looking book that sells (Part 3)

Maureen Shelley continues with Part 3 of "10 Simple Steps to becoming a successful published author" series, on crafting a cover as good as your content. ...
16 Jun 2014

Editing: The Art of Asking the Right Questions (Part 2)

Maureen Shelley continues with Part 2 of "10 Simple Steps to becoming a successful published author" series, putting the spotlight on masterful editing. An ...
12 Jun 2014

Proofreading: What's it all about? (Part 1)

The Copy Collective's resident wordsmith Maureen Shelley begins her new blog series: "10 Simple Steps to becoming a successful published author."
02 Jun 2014

The Red Raven flies with “Hope in 60 Seconds”

Guest Blogger Graeme Innes gives a bird's eye view from yesterday's book launch of “Hope in 60 Seconds”, Red Raven Book's first title in print. Crows Nest is a ...
07 Apr 2014

Guilty by Association - Are you mindlessly sharing content you haven’t even read?

The Copy Collective’s Jim Butcher lifts the lid on lazy sharing that could cost you ‘Likes’…
28 Mar 2014

How to ask the right questions to deal with dodgy copy briefs

The Copy Collective’s Mr Romance, Jim Butcher, delves into the world of dodgy briefs and hands out some helpful suggestions for navigating your way through. ...
20 Mar 2014

Feathers in the Wind: 6 life lessons we can all learn from the rise and fall of Flappy Bird

A few months after an inconspicuous entry into the Android and Apple app stores, the simple 2D platform game Flappy Bird became an international success, ...
07 Mar 2014

Stilettos and Women’s Liberation: What have they got in common?

Feminists were flat against them. Flappers were out to shake them. While Dior made them a household name. This International Women’s Day we trace the ...
03 Feb 2014

What does your tone of voice say about you?

What is your tone of voice saying about your company? "Dear Maureen, With the Spring ‘14 product update just around the corner, we want to make sure you're ...
16 Jan 2014

What you can learn from someone else's business disaster

A disaster for one suburban cafe is a learning opportunity for all small businesses, writes Maureen Shelley. In leafy Lindfield, the day started well for ...