Anticipating what parts of a fundraising appeal donors will respond to isn’t easy. Psychological studies have shown that individuals are influenced by different things when giving to charity, using a mix of emotion and logic to make decisions. If your compelling story is aimed at the heart of your reader, statistics are directed at the head. Aiming for both will offer a greater chance of success. With tax time fast approaching, here are five top tips on how to use statistics in your upcoming tax appeal.
Fundraising is all about building and maintaining a relationship with your community. And, like any relationship, it’s a two-way street – it’s as much about offering as it is about asking for something.