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The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

World Refugee Day and the Importance of Storytelling and Art

"This not about sharing a burden. It is about sharing a global responsibility, based not only the broad idea of our common humanity but also on the very specific obligations of international law. The root problems are war and hatred, not people...

Read More »Jun 20, 2018 10:11:00 AM

Vignettes of an Early Gascon Summer

"Summer was our best season: it was sleeping on the back screened porch in cots, or trying to sleep in the tree house; summer was everything good to eat; it was a thousand colours in a parched landscape."

Harper Lee: To Kill a Mockingbird 

Read More »Jun 13, 2018 11:33:00 AM

5 Surprising Green Facts to Share this World Environment Day

“He who finds a thought that lets us a little deeper into the eternal mystery of nature has been granted great peace.” – Albert Einstein

Read More »Jun 6, 2018 10:31:00 AM

My Fasting Life - The Ramadan way for a week

With all due respect

Read More »May 30, 2018 8:09:00 AM

9 Daring Fashion Week Designers

From recent graduates to established brands with cult international followings, we track the designers with the most interesting applications of colour and texture showcasing at Mercedes-Benz Fashion Week in Sydney.

Read More »May 23, 2018 10:14:00 AM

Remaining Relevant in Changing Markets

Ooohhh! Changing markets

I’m not sure why people talk about ‘changing markets’ as a new bogeyman that writers have to conquer. Sure, SEO is new in the last 20 years, and maybe our writing takes different shapes for different purposes – blogs,...

Read More »May 16, 2018 6:20:35 PM

Writing in the 21st century: 7 awesome apps authors need

Using apps and devices might seem counter-intuitive to the life of a busy author. Often slated as the ultimate distraction; with the right apps, your device could be the most indispensable tool in your arsenal. Here are some of our top picks to...

Read More »May 9, 2018 7:57:00 AM

May the Fourth and other pundamental dates to celebrate

Q: What do calendars eat?

A: Dates.

May the Fourth is a well-known pun that uses the 4th of May as a reason to celebrate Star Wars. But it’s not the only event on the calendar that has its base in a pun.

Read More »May 2, 2018 8:37:00 AM

How to find authentic Diggers' letters this Anzac Day

As a writer, I’m always drawn on Anzac Day to the words of the men and women who faced the horrors of war. The real history lies not in the official records, but in the letters sent home by soldiers at the front.

Read More »Apr 25, 2018 9:02:00 AM

How to Attract and Keep an Audience Who Loves you

Attracting and keeping an audience who loves you is something films, TV, books, and games are great at doing. The existence of Comic Con is testimony to this. Comic Con (and other pop culture conventions) has become an international set of events...

Read More »Apr 18, 2018 11:59:00 AM
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